Reebok asked Pocket Made to strap on the gloves and develop a comprehensive campaign for ‘Reebok Combat Training’, a newly forged fitness category, focused on consumers who ‘Train Like a Fighter’.  At the intersection of Boxing, Kickboxing and MMA, we stepped into the ring and authored category and product positioning. We directed photo shoots, designed press and trade event packages and produced athlete testimonial videos. We also developed Reebok’s first ever responsive cross platform app. Designed as an emergent sales tool for Reebok’s global sales force, the app features stunning presentations of new category and product lines, robust access controls and a dynamic content management system. The app enables the global sales force to stay on top of their game and train like a fighter for the sell-in season. 

We went all "in", developing the only cross platform Texas Hold’em game on the market where you can play on your Android phone and continue the same game on your Android tablet or on Facebook from your computer. "Cause when you have a hot hand, you gotta let it ride", even when you’re on the go. Under the hood, we developed an ultra realistic poker experience that makes you feel like you’re sitting at a table in Vegas. On the surface, we crafted a fun, uniquely bizarre look and feel that definitely makes you feel like you’re sitting at a table in Vegas. So, if you’re looking for creative ways to engage your audience cross platform; "deal us in". We’re a good bet.

For over half a decade, Reebok and the Crossfit community have partnered on the design and development of the strongest, most versatile training shoe on the planet; the Reebok | Crossfit Nano. To mark its fifth anniversary and introduce the latest in the line, Reebok entrusted Pocket Made to tell the Nano evolution story. We laced up and got busy seamlessly building a campaign every bit as strong as the Nano itself. We authored the messaging for all consumer touch points; producing a series of poignant videos and developing a full suite of assets for use across print, web and trade.

Enough to make even presidential candidates jealous, the 360º ‘U Want Me’ campaign ignited fans like never before as they scrambled to vote their favorite athlete onto the cover of EA SPORTS NCAA 12 FOOTBALL. Sponsored by ESPN, we produced campus campaign posters, parody-politico-athlete-promos, and geo-targeted online banners channeling fans to the official Facebook voting page.  Deemed a definitive victory, the campaign moved the metric yard markers, doubling the franchise Facebook community, by close of the campaign. 

Created for SanDisk’s slotRadio player, the app communicates in an entertaining and offbeat way the “instant gratification” and “ease of use” that is central to the slotRadio player. Developed with image manipulation features in Flash that combine with a custom built AI that automatically transforms, color corrects, and blends multiple layers of graphics to create a seamless final image; a freakish, disturbing, yet inexplicably funny final image. Our little app generated 15,025,408 impressions, with the average user visiting between 26-50 times, spending on average 5:23 on the site. Those are some super sticky stats…kinda like a diaper…and we couldn’t be more proud parents of our little babys' results.

For over a decade, as proud employees of Electronic Arts, we plied our skills on global entertainment brands, sports brands, digital platforms, trade show packages, and corporate communications. In positions ranging from EA SPORTS Creative Director, VP of Global Creative Development and Global Marketing VP for the Sims franchise, we designed, directed and managed brand identities and marketing campaigns for some of EA’s top franchises. Here are just a few...